You might have encountered a "Twitter bot" before: an automated program that perhaps retweeted something you wrote because it had particular keywords. Or maybe you received a message from an unfamiliar, seemingly human-controlled account, only to click on an accompanying link and realize you'd been fooled by a spambot.
Now a group of freelance Web researchers has created more sophisticated Twitter bots, dubbed "socialbots," that can not only fool people into thinking they are real people, but also serve as virtual social connectors, speeding up the natural rate of human-to-human communication.
The work has its origins in meetings of the Web Ecology Project, an independent research group focused on studying the structure and dynamics of social media phenomena. The group began by questioning the claims of so-called social media consultants who say they can grow their clients' Twitter networks, and even increase online interaction between a brand and Twitter users.
"A lot of people you can hire now say they are really good at community engagement," says Tim Hwang, one of the authors of a research paper describing the socialbot experiments. Hwang and his colleagues wondered, "Can we measure those claims?"
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